International Marketing Manager (m/f/d)

PFH Private University of Applied Sciences Göttingen is an internationally oriented, state-recognised private university. Founded in 1995, PFH has developed into one of the most renowned universities in Germany. In 2020, PFH became a part of the Galileo Global Education Group, Europe's largest university group with around 170,000 students at 95 locations in 15 countries.

Around 4,500 students are currently enrolled in the 55 campus and distance learning programmes offered by PFH. The degree programmes in Management, Law, Technology, Orthobionics, Psychology and Business Psychology in Göttingen and Stade offer innovative content and are both application-oriented and international in scope.

PFH boasts a high level of networking expertise with regard to its more than 40 international partner universities as well as a wide range of practical and corporate contacts. We are also proud to mention that the Board of Trustees is made up of high-quality companies such as Airbus, Bahlsen, Continental, Novelis, Ottobock, PwC, SAP, TUI and T-Systems.

PFH Private University of Applied Sciences Göttingen is the largest and oldest private, state-recognised university in Lower Saxony.

For our Marketing Department in Göttingen we are looking from 01.09.2024 for a full-time and permanent

Why work at PFH?

• Internationality

• Strong teamwork culture

• Flat hierarchies

• Part of a growing organisation with manifold opportunities

• Centrally located in Göttingen (5 minutes' walk from the central railway station)

• Optional mobile working conditions

• Complementary beverages

• Free parking space - subject to availability

• Further training opportunities by mutual agreement

Your tasks

As the International Marketing Manager (m/f/d), you will be responsible for achieving our business objectives in terms of sales and brand positioning and, to that end, be proficient in using all relevant digital marketing channels. Additionally, working in a structured manner, partly independently and partly in tandem with our marketing team and external service providers is expected.

• Performance-orientated development of an international marketing strategy incl. planning, coordination and evaluation of marketing measures, in particular with the SEA team.

• Content production: Text and, if necessary, photos and videos for the website, marketing emails, print materials and social media accounts as well as the maintenance of the English website. Collaborative production of marketing materials incl. briefings to agencies and graphics department.

• Close co-operation with all internal, international departments of PFH (Career Service, International Office, International Sales).

• Market research: Overview of the status and development of the International Higher Education (HE) business. Feedback sessions with students.

• Agent Marketing: Coordination with the International Team and external student recruitment agencies. Providing content for the agencies (especially in India) to attract students from their countries.

• Supporting the sales team in the preparation of online events.

Your profile:

• You have a Bachelor's or Master's degree with a specialisation in marketing or equivalent practical experience

• You have several years of sound professional experience in marketing, above all in performance marketing and lead generation

• You are a genuine team player (m/f/d) with excellent communication skills in both English and German.

• You are customer-orientated and can readily empathise with clients.

• You are collaborative, can handle stakeholders effectively and have a strong hands-on approach as well as problem-solving skills.

Desirable extras

• Experience in the international education sector

• Familiarity with CMS (Drupal), GA4, Salesforce, Adobe CC (especially Photoshop, Premiere) and Microsoft 365

• Working independently and being able to think out of the box

• Elementary knowledge of Spanish

Are you curious? Then send us your detailed application documents, stating your salary expectations and earliest possible starting date. Your contact is Sophie Stets.